Artificial intelligence can be an incredibly useful tool when it comes to generating content to post to a specific audience. While humans are creative, AI can sometimes think beyond the capabilities of humans when we get stuck and can’t think of ideas.
For one of my classes, I did research by using a survey to find out whether people preferred AI-generated social media captions or captions I came up with. As it turns out, most people preferred the AI generated captions in most instances, but not all.
Artificial intelligence can play an important role in the brainstorming process, but I do not think it should be used exclusively. There is still something to be said about emotions in storytelling that AI could never replicate, and people still preferred human-generated captions in some instances.
Additionally, ChatGPT must be asked good questions to receive good answers. It's a great tool, but not good enough to be relied upon. Without additional guidance, I do not believe AI would have performed as well as it did.
Nevertheless, using AI as a resource as a content creator could significantly cut down on time spent brainstorming content ideas, as well as provide aid in other areas of social media management. I believe AI should be embraced to aid in the creative process of social media management, but AI could never completely replace human inspiration and storytelling.